Peterson is a Grammy nominated composer, orchestrator and performer with more than 17 platinum and gold records to his credit and whose work has contributed to Telly award-winning advertising campaigns. The objective was to create a new website to highlight Peterson's portfolio of current work and to provide a place for prospective clients to listen to his current work.
Visual design and branding
Music industry producers, bands, and songwriters who need orchestrations or string arranging for their projects.
Curious music consumers who want to know who was playing strings on their favorite song.
Advertising agencies, TV/ film producers looking for composers.
Listen to examples of work with the option to purchase or download examples.
See video examples of work.
Contact information for inquiry.
Other orchestral / string arranger's websites that I researched were overcrowded with poorly organized and repetitive details. For example: some artists had separate sections for purchasing songs, as well as another section that described how the artist contributed on each musical track, and yet another section that described instrumentation.
The result was clumsy and repetitive. It was clear that I needed to rethink how to present the vast amount of information needed and desired by industry users, in order to provide a sleek portfolio.
I designed a simple solution that provides the user with basic information at first glance.
However is the user scrolls over the album cover, more informations appear revealing: album title, songs preformed on, instrumentation and streaming platforms where the song can be listened to or purchased.
Video examples of work are separated in the REEL section by Film, Commercial and Pop music reel. In order to appeal to different user motivations.
Contact section includes management at the bottom of the page, but is also accessible via the hamburger menu at the top of the page.